So the life of a tweet is around 15 seconds!
Why? Well if you are following around 500 people, the average lifetime of a tweet, which is the time it will stay on the homepage is around or lower than 15 seconds.
As peoples Twitter accounts grow and user Twitter interaction grows, this will decrease exponentially.
A [...]

ok, serious question, for someone who has just had a mass clearout, I have some thoughts but want some opinions.

I have been thinking about this for a while, I talk a lot about tweet anxiety and the subject of social anxiety. A psychological problem that is caused by opening out your life and thoughts in 140 characters (or more). I have blogged before on the subject, definitely worth a read!
This has got [...]

Social atmosphere is a term i use a lot, mostly when looking at strategy management for social media campaigns. Each element of a social network is slightly different, for both the writers and the readers. It is not a difficult concept, but many clients fail to see the difference in voice and outcome when looking [...]

One of the easier questions i get asked quite often, what is the difference between Facebook and Twitter from a social media point of view?

Social media is exactly that, social. I spend a lot of my time looking at the chatter and media surrounding social strategies, and it is the old story of actions speak louder than words (excuse the irony!)
Books, mags (and while we are on that subject, why is nma still published? Now that is irony!), specialists, [...]

It’s true, I am a cricket fan, and today I am at the oval for the ashes. This ashes series has been very interesting, but not in the normal sense of play. In fact both sides have been amazingly poor.
The interest for me, has been around the use of social media, both in the crowd, [...]