Social atmosphere is a term i use a lot, mostly when looking at strategy management for social media campaigns. Each element of a social network is slightly different, for both the writers and the readers. It is not a difficult concept, but many clients fail to see the difference in voice and outcome when looking [...]

Social media is exactly that, social. I spend a lot of my time looking at the chatter and media surrounding social strategies, and it is the old story of actions speak louder than words (excuse the irony!)
Books, mags (and while we are on that subject, why is nma still published? Now that is irony!), specialists, [...]