Bit of a rant this one, and something that has bugged me across all types of online media since the dawn of time (well at least the dawn of the internet!) Reading a story on nma Social networks provide a quarter of online ad impressions, just makes me so angry, do you know why? Simple, [...]

Reading NMA this week, I found the xfactor story about adopting social media for in show networking.
A quote by Kate Bradshaw from ITV reads ‘people watching on a laptop, mobile or other digital device is quite common now and we want to give them the chance to chat about live performances’.
While I understand the comment [...]

Social atmosphere is a term i use a lot, mostly when looking at strategy management for social media campaigns. Each element of a social network is slightly different, for both the writers and the readers. It is not a difficult concept, but many clients fail to see the difference in voice and outcome when looking [...]