I have seen tweet after tweet, blog after blog, what is the next big thing in 2010?
I am always slightly amazed, considering there are so few who have managed to take advantage of what is currently out there, we have only just scratched the surface of new digital world.
so here are my predictions for [...]

There is a fine line between reality and the internet now, we have a billion year old language that now has words unheard of, before the dawn of the online word. Google it, tweet it are normal language tools, have you tried Amazon, compare it online and many more, the online world has been seeping [...]

Came across this interesting viral from hurricane, viral interviewing with a customer, interesting take on a new digital channel..

Xtranormal, the new text to video service is not just breaking down barriers, it is smashing them! I will talk through their own amazing viral strategy later, first the problem statement.
For a long time, viral campaigns have been the holy Grail of online marketing. Seen as the free lead gen tool (although not free with [...]

The question that has no answer, i keep racking my brain to find what the next level of the social world is, what is coming from a tech point of view. What is the new killer app etc..
Today i had an epiphany,  it maybe complete rubbish, but i have a view, for the first time [...]

This is the oldest one in the book, very apt view and probably a little bit too red top in the pun department. Content is king, the life blood of SEO over the past few years, the ‘build it and they will come’ strategy.
I can’t disagree with this, but the issue with all SEO’s and [...]

Over the last year I have been pulling apart the essence of SEO in my mind.
Gone are the years of manipulation of search engines for the quick profit, the web, the world and more importantly, we have moved on as people and consumers.
Don’t get me wrong, there are people making a lot of money from [...]

Ok, lets start with an assumption, companies no longer own brand or brand perception! Ok, we all agree?
So the question is why and how do we influence customer perception? more importantly how do we persuade them that ‘we’ are what they’re looking for?
The old school ‘kotler’ marketing world talk about customer perception and brand in [...]