Ok, lets start with an assumption, companies no longer own brand or brand perception! Ok, we all agree?
So the question is why and how do we influence customer perception? more importantly how do we persuade them that ‘we’ are what they’re looking for?
The old school ‘kotler’ marketing world talk about customer perception and brand in [...]
Twitter: socialreticule
- @lollingtons you going somewhere nice?
- I have been twitter shy for the past few days, work has got in the way.. oh the joys of business
- The start of the 9 week plan to get fit for the 13 mile charity run! ran 2 miles today and nearly died so a lot of work to do.. #olfeo
- Is this the year of #mobile ? on the debate panel at the #idmb2b conference this year, in the against category, bring on the challengers
- What a week, ups and downs, downs and ups, ended on a high, so on to week 2 of March, props to all @bethehurricane
- Apple fighting with HTC over infringement, Shock, what about all the other iphone copies?? kicking a company when they are down! ;)
- On my way to Wales, what a jet-set life!
- Everyone needs to sign up for the IDM B2B conference, its going to be hot this year, new world thinking #IDMb2b
- #monitormonday @brandguardian (always on the cutting edge) @brandjoe (an innovator) @bethehurricane (my company, which is super fantastic)
- @brandguardian would love to, but doing a charity run in 10 weeks, 13 miles & need to eat well and train! said while eating a kitkat #fail
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