For years now the heady professors in the UI/UX world have been ramming the 3 click rule in to new and experienced minds. Basic shorthand summary, your site users apparently do not want to undertake more than 3 clicks before they magically turn in to pumpkins..
‘STOP it’s time to get a bit of realism, users [...]

I have seen tweet after tweet, blog after blog, what is the next big thing in 2010?
I am always slightly amazed, considering there are so few who have managed to take advantage of what is currently out there, we have only just scratched the surface of new digital world.
so here are my predictions for [...]

There is a fine line between reality and the internet now, we have a billion year old language that now has words unheard of, before the dawn of the online word. Google it, tweet it are normal language tools, have you tried Amazon, compare it online and many more, the online world has been seeping [...]

As i complete the first chapter of my new book, i begin to realise the enormity of what i have taken on, webtitude is about everything digital in 2010, rather than looking back, looking forward, instead of pigeon holing everything, its about collaborating of platform and people to create the new social web.. It is [...]

Bit of a rant this one, and something that has bugged me across all types of online media since the dawn of time (well at least the dawn of the internet!) Reading a story on nma Social networks provide a quarter of online ad impressions, just makes me so angry, do you know why? Simple, [...]

Xtranormal, the new text to video service is not just breaking down barriers, it is smashing them! I will talk through their own amazing viral strategy later, first the problem statement.
For a long time, viral campaigns have been the holy Grail of online marketing. Seen as the free lead gen tool (although not free with [...]

The question that has no answer, i keep racking my brain to find what the next level of the social world is, what is coming from a tech point of view. What is the new killer app etc..
Today i had an epiphany,  it maybe complete rubbish, but i have a view, for the first time [...]

This is the oldest one in the book, very apt view and probably a little bit too red top in the pun department. Content is king, the life blood of SEO over the past few years, the ‘build it and they will come’ strategy.
I can’t disagree with this, but the issue with all SEO’s and [...]