Archive for the ‘Marketing’ Category

Digital 2010 – the next big thing

I have seen tweet after tweet, blog after blog, what is the next big thing in 2010?
I am always slightly amazed, considering there are so few who have managed to take advantage of what is currently out there, we have only just scratched the surface of new digital world.
so here are my predictions for [...]

There is a fine line between reality and the internet now, we have a billion year old language that now has words unheard of, before the dawn of the online word. Google it, tweet it are normal language tools, have you tried Amazon, compare it online and many more, the online world has been seeping [...]

The book – codename webtitude

As i complete the first chapter of my new book, i begin to realise the enormity of what i have taken on, webtitude is about everything digital in 2010, rather than looking back, looking forward, instead of pigeon holing everything, its about collaborating of platform and people to create the new social web.. It is [...]

Viral interviewing

Came across this interesting viral from hurricane, viral interviewing with a customer, interesting take on a new digital channel..

Xtranormal breaking down barriers.

Xtranormal, the new text to video service is not just breaking down barriers, it is smashing them! I will talk through their own amazing viral strategy later, first the problem statement.
For a long time, viral campaigns have been the holy Grail of online marketing. Seen as the free lead gen tool (although not free with [...]

Link here, link there, link everywhere

Link strategies, hello, can of worms, open, spilled all over the table!
I had written a really long story about the history of links strategies, but somewhere between the iPhone, wordpress app and wordpress, it got lost! After a week of anger I am back
Brief history of time, well linking. Back in the day [...]

Content black magic – SEO reveal part 3

Content is king, the most overused term in SEO, there is a 3 stage process from black magic to todays homogenous view:
1. Black magic and the white hat fight back.
years ago content was directly linked to listings, from metas to hidden text, through noscripts to doorway pages. Back full circle to White hat techiques of [...]

Content is the world of god! – SEO reveal

This is the oldest one in the book, very apt view and probably a little bit too red top in the pun department. Content is king, the life blood of SEO over the past few years, the ‘build it and they will come’ strategy.
I can’t disagree with this, but the issue with all SEO’s and [...]