Archive for the ‘digital’ Category

The death of the 3 click rule

For years now the heady professors in the UI/UX world have been ramming the 3 click rule in to new and experienced minds. Basic shorthand summary, your site users apparently do not want to undertake more than 3 clicks before they magically turn in to pumpkins..
‘STOP it’s time to get a bit of realism, users [...]