Archive for January, 2010

Life of a tweet

Posted by admin on 27 Jan 2010 under Social media | 0 Comments

So the life of a tweet is around 15 seconds!
Why? Well if you are following around 500 people, the average lifetime of a tweet, which is the time it will stay on the homepage is around or lower than 15 seconds.
As peoples Twitter accounts grow and user Twitter interaction grows, this will decrease exponentially.
A [...]

The death of the 3 click rule

Posted by admin on 15 Jan 2010 under digital | 1 Comment

For years now the heady professors in the UI/UX world have been ramming the 3 click rule in to new and experienced minds. Basic shorthand summary, your site users apparently do not want to undertake more than 3 clicks before they magically turn in to pumpkins..
‘STOP it’s time to get a bit of realism, users [...]