Archive for October, 2009

Social Network Advertising

Bit of a rant this one, and something that has bugged me across all types of online media since the dawn of time (well at least the dawn of the internet!) Reading a story on nma Social networks provide a quarter of online ad impressions, just makes me so angry, do you know why? Simple, [...]

Arsenal 3 – Birmingham 1

So another weekend of football over, what should have been a storming win for arsenal, turned out to be a battling win.
2 – 0 up and cruising (Van Persie and Diaby) a simple ball in the box and Vito, dropped a clanger for Birmingham to go in 2-1 at the break.
The second half was [...]

ITV and xfactor, live social joke

Just a short one from me here, thought i would be sad and try some of the ITV.com supposedly social apps. The ‘chat’ forum is just poor, this is supposedly one of the cutting edge ITV shows and it is either lack of effort or just a complete misunderstanding of the social world and more [...]

I have been thinking about this for a while, I talk a lot about tweet anxiety and the subject of social anxiety. A psychological problem that is caused by opening out your life and thoughts in 140 characters (or more). I have blogged before on the subject, definitely worth a read!
This has got [...]

Xtranormal breaking down barriers.

Xtranormal, the new text to video service is not just breaking down barriers, it is smashing them! I will talk through their own amazing viral strategy later, first the problem statement.
For a long time, viral campaigns have been the holy Grail of online marketing. Seen as the free lead gen tool (although not free with [...]

ITV and Xfactor missing the point?

Reading NMA this week, I found the xfactor story about adopting social media for in show networking.
A quote by Kate Bradshaw from ITV reads ‘people watching on a laptop, mobile or other digital device is quite common now and we want to give them the chance to chat about live performances’.
While I understand the comment [...]

Link here, link there, link everywhere

Link strategies, hello, can of worms, open, spilled all over the table!
I had written a really long story about the history of links strategies, but somewhere between the iPhone, wordpress app and wordpress, it got lost! After a week of anger I am back
Brief history of time, well linking. Back in the day [...]

What is next for the social world?

The question that has no answer, i keep racking my brain to find what the next level of the social world is, what is coming from a tech point of view. What is the new killer app etc..
Today i had an epiphany,  it maybe complete rubbish, but i have a view, for the first time [...]