One of the easier questions i get asked quite often, what is the difference between Facebook and Twitter from a social media point of view?
Archive for September, 2009
Charles leadbeater, the man behind the we-think generation, raised this idea of the beach being a metaphor for our new social lives, barriers for entry being low and it being communal.
The premise was simple, in a world with no boundaries people just do, they work with each other and share space. This ultimately makes sense, [...]
Ok, lets start with an assumption, companies no longer own brand or brand perception! Ok, we all agree?
So the question is why and how do we influence customer perception? more importantly how do we persuade them that ‘we’ are what they’re looking for?
The old school ‘kotler’ marketing world talk about customer perception and brand in [...]
